ICONIC 2024
What is ICONIC?
ICONIC (International Conference of Integrated Intellectual Community), launched by PPI Jerman (Vereinigung Indonesischer Studenten in Deutschland e.V) in 2014, aims to establish a platform for multi-stakeholder engagement, facilitating knowledge exchange and strategic networking. It serves as a bridge between Indonesia and the global community, particularly Germany, addressing issues pertaining to sustainable development. In 2024, ICONIC will celebrate its 10th anniversary and fifth occurrence, centering on the subject "Transformation for Low-Carbon Development".
Aligned with Indonesia's vision to become an advanced economy by 2045 and achieve net-zero emissions by 2060, ICONIC will delve into innovative solutions and ideas to support Indonesia's journey towards these ambitious objectives.
Task:
Create a new refresh brand guide for 5th Conference topic which is “Transformation for Low-Carbon Development”. Create templates and brand guides elements for easier day to day work flow with internal Iconic teams and collaborations.
Instagram: @iconic.ppij
Website : www.iconic24.ppij.org
Linkedin. : iconic 2024
Moodboard
Mascot
The team comes up with the idea of creating a mascot for ICONIC. They want it as an eco-friend who reminds the viewer about Low-Carbon Development's importance. After several brainstorms together, we arrived with Dinosaurs as a character. ICONIC's very first mascot is DICO, which comes from the name "Dinosaurs" and "ICONIC". Why Dinosaurs? Because DICO knows how it is to witness extinction. Dinosaurs, the great rulers of the prehistoric Earth were threatened with extinction due to environmental changes. Their demise reminds us of the consequences of ecological imbalance and the fragility of life on our planet. Humanity risks facing the same faith if we persist in neglecting the well-being of our planet.