Doctor Anywhere
Online Mental Wellness Awareness Campaign
Background:
In COVID-19 landscape, where more social distancing measures come into play, psychological impact of the pandemic and sense of isolation, fear, stress, anxiety etc. increases as a result of circuit breaker measures. DA is launching an online mental wellness tele-consultation service, that allows users to speak to a trained psychologist on-demand via video call on the app. They also provide useful professional guidance and tips on how to improve on mental wellness. As they are primary care psychologist, no medication is required.
Assignment:
Develop an awareness launch campaign for Doctor Anywhere online mental wellness tele-consultation service for a period of 3-6 months with focus in Singapore, and the possibility to extend to the rest of the region including Thailand, Vietnam etc.
Client : Doctor Anywhere
Creative Director : Alvin Ho
Digital Designer : Amadea Valerie
Copy writer : YY Teo
Suit : Elleen Chua
Creative Agency : Germs Pte Ltd
Concept : Alvin Ho
Website : A-Z Mental Wellness Doctor Anywhere
KV approved from 1st launch created by associate creative director
Concept Launch 1:
#NOTYOURDOCTOR
When you tell people about your insomnia, what sort of answers do you typically receive? Everyone thinks they know how to cure it – suggestions abound from your mother to your bff, even from that nosy overly-friendly kopitiam uncle.
Mum’s opinion: “Because you always play handphone la!”
Kaypoh kopitiam uncle’s opinion: “It’s because you don’t eat enough chicken rice.”
The examples above are just a few of the myriad reasons your friends and family can come up with. However, one thing’s for sure. We know that they are… #notyourdoctor
2nd Launch deliverables:
IG story Discovery stage
Website A-Z Mental Health
Mental Health Bingo
